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Affiches: a French graphic design exhibition
October 5, 2017 @ 6:30 PM - November 4, 2017 @ 6:00 PM
The Alliance Française de Melbourne is proud to welcome the Letitia Morris Gallery for a very special exhibition of original first prints of key French graphic designers of the XXth century, with the aim to rediscover the talented painters behind the posters.
Exhibition dates: 5 October – 4 November
Opening Night: Thursday 5 October, 6:30pm
Complimentary Campari & nibbles on arrival. RSVP essential
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More than posters, Affiches’ exhibited artworks are artefacts of the golden age of French art and design. Many appear today as vibrant as they would have on the walls of the Parisian metro at a time when the lithograph was a recent innovation and print was the king of communication.
Technically and artistically beautiful, artists partnered with major brands to fund their pursuits but fought to overcome the commercial necessities that inhibited aesthetics. As a result, the posters communicate primarily through visuals and mood, and have been said to be the foundation of modern concepts of ‘branding’.
The Letitia Morris Gallery at 1158 High Street, Armadale has been importing original advertising posters to Australia since 1992 and introduced Melbournians to the works of iconic French artists such as Bernard Villemot, Rene Gruau, Raymond Savignac and Herve Morvan.
Selecting from one of the top ten collections of vintage posters worldwide, Affiches will present posters from The Letitia Morris Gallery as well as rare pieces from the gallery owner Brett Ross’ extensive personal collection.
Join us for the opening night of this one-off occasion to see the collective work of renowned French graphic designers in the stunning Eildon Gallery, with complementary drinks and nibbles on arrival. RSVP essential.