PLAN YOUR EVENT
Tips on pre-event marketing
Below are a few tips on how to market your event for optimal results. We highly recommend using all these tools to get the people that you want to show up to your event. No one likes an empty room! These tips are proven to be highly effective in generating traffic, creating a buzz and getting people excited about going to your event, stand out from the crowd!
You are responsible for promoting your event and inviting people. The SKAC will place your event on the map, but you need to put in the time and promote. Think of this as your birthday party, call your friends.
Each participating event/venue/business must prominently display the SKAC Banner outside of your event location. Banners available here (add link) ($40 fee per banner).
Your donations allow the SKAC to keep thriving in the community.
Event page or website:
This could be a page or website specific to the event or the businesses/venues primary website. If you don’t have a website, use a SKAC Events listing. Either way, make it compelling by including ALL of these elements:
1. Compelling description: Clearly indicate the topic, time, place and who should attend. The description should include specific benefits for each type of attendee. Make it brief and scan-able. Use third-party endorsements when possible, such as a quote from a previous event.
2. Headliner/artist pictures, bios and links: Great entertainment draws in crowds like a magnet. The event page should show their faces and list their credentials.
3. Event image: The image will appear when the page is shared in the social networks. It could be the event logo, a picture of a room full of people, or just a image of your artwork.
4. Event-related videos: Create simple video interviews of the artists to post on your site or social media. These can be produced quickly using your phone, Google Hangouts or Skype. It’s easier than you think and very effective later on.
5. Subject line: Make sure that you have an enticing subject line, as this will get people to actually read the email.
6. Follow up emails: Initial email should be inviting people to the event. Follow up emails serve as a reminder. Day of event emails keeps, the audience interactive and serves as a good reminder.
7. Pre Event Social Media: Events are social occasions. So of course, your event marketing should use all social media outlets. Here’s how to promote the event with social media and blog posts:
This is a hashtag #, example: #StKildaArtCrawl, #StKilda, #ArtExhibit #PutSomethingWittyHere, Pick an event hashtag that’s short, and ideally, unique to your event. You’re going to always, always use this hashtag in every tweet and post.
Unlike email, most tweets are missed as they flow through the social streams of your audience. So tweet early and often and define your target demographic.
Post the event on Facebook, Twitter, LinkedIn, Google+ and Instagram: Make sure that your post has an interesting/inviting image. Mention artists/headliners, encouraging them to share it with their networks. Post again with videos and remind people of event dates. Don’t forget to post on Tumblr and Pinterest as they are highly recommended and effective social media tools.
8. Pre-event blog posts: Write a pre-event blog post a week in advance. Another option is to reach out to bloggers that already have a following and have them mention your event on their pages. Tumblr is a good blogging site that generates quite a bit of traffic.
We hope that these event marketing tips help make your SKAC event have impact, be effective and fun!