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Freddie Warschauer launching #HAPPYFoLK in Fitzroy Street St Kilda

story & images by Kerrie Pacholli © pationpics.com

Kim Wells MP, Georgie Crozier MP, Freddie Warschauer & David Southwick MP at #HappyFolk launch image © pationpics.com

Kim Wells MP, Georgie Crozier MP, Freddie Warschauer & David Southwick MP at #HAPPYFoLK launch image © pationpics.com

film footage by Tim & Simon Barnett MYnewsroom.tv

There is a renewed sense of exuberance on the sunset side of Fitzroy Street, St Kilda.

I attended the salubrious launch of Freddie Warschauer’ s latest addition to the Fitzroy Street St Kilda landscape in #HAPPYFoLK vegan cafe; and the feeling of excitement and new beginnings was palpable.

Artist Elena Simak painter of the #HappyFolk mural image © pationpics.com

Artist Elena Simak  one of the artists of #HAPPYFoLK mural: image © pationpics.com

#HAPPYFoLK is a fresh, quirky vegan and fresh juice cafe offering the world’s most drinkable coffee including turmeric latte, beetroot latte, chai latte and golden milk. With emphasis on conscious living, pure foods, power foods and animal free foods, #HAPPYFoLK is about enhancing personal health and enriching the environment.

Although Freddie is not a vegan himself he is passionate about the life choice and #HAPPYFoLK’s message to the world is green, recycle, ethical, conscious, responsible, hopeful and be kind to animals. In short, a breath of fresh air to an area that has suffered the loss of spirit, street culture and art: the life blood of any grand community.

Creative director Jasmine from Fox Found - image © pationpics.com

Creative director of #HAPPYFoLK  Jasmine Wigley from Fox Found - image © pationpics.com

 

Kim Wells MP, Bruce Eva -3AW, Mario Gomizeli - Advance Sawing & Gordon Duncan CEO Linen House at #HappyFolk launch image © pationpics.com

Kim Wells MP, Bruce Eva -3AW, Mario Gomizeli - Advance Sawing & Gordon Duncan CEO Linen House at #HappyFolk launch image © pationpics.com

Freddie usually spends this part of the year in Europe and Italy orchestrating the renovations of the spectacular Villa Beltramini, where his mother was born. However due to the strong connections his family has had to St Kilda since the 1950’s Freddie has a deep commitment to the future success of Fitzroy Street.

For Freddie Warschauer who starting working at his parents’ establishments in Fitzroy Street from the age of 12, it is all about art, culture and community spirit. This is his gift to the Casterly Rock of St Kilda.

#HappyFolk is a work of art with hand painted walls featuring a beautiful mural awash with messages of love, peace and serenity. Indeed a canvas in itself spearheaded by Freddie and manifested by a group of dedicated artists and visionaries all with the same aim to inspire love and appreciation to all that enter.

Having had the official launch on the birthday anniversary of his father Frederick Warschauer #HAPPYFoLK is soon to be the epicentre of a surrounding pop up Window Art Walk display. This will be sponsored by Freddie Warschauer in the spirit of creative collaboration as part of the St Kilda Art Crawl initiative; which will also be launching on the 21 – 24 of September 2017.

This is exactly what Fitzroy Street needs. Let the games begin…